Eatin' Sponge Bob

What's up with kids wanting a Sponge Bob cake?  This guy is so popular that even our kids want to eat him.  I went to the store Sunday to look for a birthday cake and I soon found out that kids food is popularized by the cartoons they watch.  There's Sponge Bob mac and cheese, Sponge Bob Speghetti O's, even Sponge Bob chicken noodle soup.  How weird is it that our kids enjoy to eat Sponge Bob while they watch him on tv?